In this post I’ll be discussing ways stay at home moms make money online by using the technology and tools that are available via the internet for free. You will learn practical and actionable steps to help you learn how to make money as stay home mom.
This can allow you to generate a steady income online in the comfort of your home even if you have zero experience in making money online.
Of course there are many ways in which stay at home moms can make money online in a way that allows for flexibility such as through Multi Level Marketing (MLM), Affiliate marketing, Part-Time jobs, Paid Surveys, Freelance work etc….
In this post I want to focus on making money online through internet marketing.
What Is Internet Marketing?
Internet marketing is also sometimes referred to as online marketing and is simply the process of promoting a brand, product or service via the internet.
If you think about it, we are always in the process of promoting something pretty much everyday, whether it is a brand, product or service.
For instance when was the last time you watched a good movie or show and later promoted that movie or show to a friend or family member?
Or when was the last time you received really good service from a restaurant and later promoted that restaurant to someone else?
So you see we are always marketing or promoting something to someone and someone is always marketing or promoting something to us.
In this post I want to show you ways stay at home moms make money doing that which comes naturally to them which is marketing but in this instance how its done over the internet.
Making Money Online Through Internet Marketing
When we recommend a product, brand or service we typically aren’t compensated for our efforts.
Therefore, we need to create a system where we can be compensated when people actually purchase a product, service or brand based on our recommendation.
Fortunately there are over 3 billion internet users globally and that number is growing every year.
That means over 3 billion users are on the internet everyday looking for recommendations for products, services and brands to buy.
If you can somehow get in front of just some of these users with your recommendations, there will definitely be some that purchases what ever product, service or brand you’ve recommended which can earn you a fee or a commission.
For this to happen you need just 2 things:
1. A website
2. An affiliate account or product to sell
A website is simply a platform for communicating a message via the internet to a particular audience. Just like this very websites that you’re on.
It’s simply a platform for communicating a message to a particular audience and in this case the audience is stay at home moms looking for ways to make money over the internet.
An affiliate account is basically an agreement between yourself and a product creator/owner to receive a fee or commission for achieving a specific objective.
Ultimately the product creator needs sales in order to generate revenue but you may be compensated for other actions that those you introduced to the product take such as clicking on a link, entering their email address or trying out the product.
How Do You Determine Which Product To Promote
This is the most important question as there are literally millions of products and services that you could promote even within the same niche.
In order to answer this question we need to first answer another question and that is, “what do people really want?” We cannot know which products to promote until we know what people really want.
We cannot know what people want until we’ve done some research. The beauty of the internet is that we can find out exactly what solutions people are looking for right now and how many times those solutions are being sort after over a given time period.
This is valuable information as not only do we discover what people are looking for right now but also how many times they look for what they want which will help us determine the size of the market.
Before we look for the product or service to recommend we have to know if there are enough people that are looking for the solution that that particular product is aiming to offer.
Once we have that information we can begin the process of building the platform to communicate our message to our audience which is a website. So how do we do the research? We do it through a process known as keyword research.
What Is Keyword Research?
Keyword research is the process of finding out the number of times people are searching via search engines, such as Google or Bing, for particular information.
Generally when people type a search phrase on a search engine they are looking for information in order to solve a particular problem.
The problem may be, I want to help my son learn to improve his basketball skills, so the phrase I may type on a search engine is, “basketball skills” as you can see below.
A number of search results will then be displayed in the form of web pages based on their relevance to the search phrase.
The more relevant the content to the search phrase the more likely that the website will be displayed at the top of page 1 of the search engines which is crucial if we want to get free traffic from search engines.
What Tools Can We Use To Do Keyword Research?
Well there are many tools that one may use to do keyword research. Among the most common keyword research tool is Google’s own tool known as the Google Keyword Planner.
To access this tool just type “google keyword planner” on the Google search bar. The page will be the 1st organic result as shown below.
Once there you will need to sign in using your gmail login details. If you don’t have a gmail account then you’ll obviously have to create one before you can access the tool.
Once you’ve signed in you’ll click on the spanner symbol located on the top right of your screen. You should then see the keyword planner option which you will click on to access the tool.
You will then click on “search for new keywords…” which will open the search bar where you will type in the keyword you want to research under “your product or service”.
You may specify your targeting by country and language. Once you’ve made your selection you are ready to do your research by clicking on “get ideas” as shown below.
In my search I’ve targeted the US audience who use English and the results tell me that there are 1 million to 10 million monthly searches on average for the keyword “basketball skills” and related keywords. The total number of keywords is 598.
With this information I now know for sure that there is a big enough market of people looking for products that can solve the problem of basketball skills.
The google keyword tool has limitations though as it will not tell me how many websites are already providing a solution for a particular keyword which is also very important to know as I want to avoid competing with more than 100 websites.
So if there are more than 100 websites that appear on the Google search rankings targeting an exact phrase keyword, I will avoid that keyword especially when starting out.
If however you are looking for an advanced keyword tool that will make keyword research a breeze then I suggest you check out Jaaxy.
This keyword tool has a free version that allows you to do up to 30 searches before the need to upgrade to the paid version. This keyword tool was built by internet marketers for internet marketers and will save you a lot of time and effort on your keyword research.
Jaaxy will let you know the number of searches, traffic, competition, the quality of the keyword and the likelihood of the keyword to rank on the 1st page of Google. Its simply awesome.
However if you are looking for a system that will teach you step by step the process of keyword research including how to use an advanced keyword research tool similar to Jaaxy, then I suggest you checkout my in depth review of my no.1 recommended product.
This system will teach you everything you need to know to build an online business in a simple step by step process. You can checkout my review over here.
Building Your Website
Now that you’ve done your keyword research and have determined which audience you wish to target you may now begin the process of building your website.
Remember that a website is simply a platform for connecting your audience to your content.
There are many web building platforms out there but the one that I use and recommend is SiteRubix.
SiteRubix is one of the most advanced website building platforms that makes building websites an absolute breeze even for a complete novice.
By using this platform you will be able to choose from a number of website designs or themes, add relevant plug ins to enhance the appearance and functionality of your site and choose your domain name all within the platform.
Further to that the platform has a content writing program with access to over 1 million images to use if you are a premium member.
Attract Visitors To Your Site
Once you have built your website now your audience will have a place to go to when they are looking for information in order to solve their problems.
You need to learn how to attract those visitors to your site. There are many ways to do this such as though search engine optimization (SEO), social media marketing, email marketing, pay per click (PPC) etc…
As you begin your internet marketing journey your main source of traffic should be through search engine optimization (SEO).
SEO will allow you to benefit from free traffic by ranking highly on search engines. You can achieve this by producing relevant quality content that targets low competition keywords.
This can be quiet a complex process but I’ve found Wealthy Affiliate to be an excellent resource that simplifies the concepts of SEO into practical actionable steps that even a newbie can implement immediately and see results.
I’ve written a comprehensive review of wealthy affiliate which you may access here.
Monetizing Your Website
Once you’ve built your website and added engaging and relevant content the next step will be to monetize your site in order to generate revenue.
There are a number of ways to monetize a website but in this article I’ll mention 6 ways.
1. Google Adsense. Adsense is google’s advertising platform that allows website owners to allow Google to place adverts on their sites.
When a website visitor clicks on an ad on the site the website owner generates revenue. To access adsence you need to apply to google.
One of the conditions is that you must have a websites that you own with relevant content.
2. Amazon Associate Program. Amazon allows you to sign up for an affiliate account which will allow you to promote their products on your website. You generate revenue when a website visitor makes a purchase through one of your website links.
3. Clickbank. Clickbank is the largest retailer of digital products and allows internet marketers to sign up for an affiliate account and promote other people’s products via various platforms. You generate revenue when someone makes a purchase through your affiliate link.
4. List Building. List building is the process of building a subscriber list by capturing your visitor’s email addresses. This allows you to keep contact with your subscribers and recommend solutions to their problems and generate revenue when they take action on your recommendations.
5. Relevant Advertisers. Another way to make money is to contact other business owners and persuade them to advertise on your site for a fee.
6. Create your own products. In the beginning creating your own products may be a challenge but should remain one of your long term goals as this will almost always yield to greatest return on investment.
To summaries, internet marketing boils down to being able to understand and implement the 4 steps above.
I hope that you have found the content valuable enough to implement some of the concepts in your internet marketing journey. As a stay at home mom looking for ways to make money online finding the right guidance is essential.
Therefore if you’re looking for an in-depth system where you will learn each process step by step with all the necessary tools, support and resources that will ensure your success, I recommend you have a look at my review of Wealthy Affiliate here.
Please share your thoughts, questions or comments in the comments section below.